ACE Hardware: DIY Not?

Format/Medium: Print ads

Whether you're a do-it-all-yourself kind of person or can't stand looking at a hammer or power tool, ACE is somewhere you can go and get questions answered and be guided to the right tools for any given job.  With this simple print campaign I wanted speak to people who may have small projects that would improve their living space (putting up shelving, a new paint job) but who have been putting it off indefinitely or who are intimidated by the skill required to do the job.  The mosaic of step-by-step photos captures the entire process visually, and conveys the simplicity and relative ease of these basic but beneficial projects.

(Photographs are from