Life Savers + WWF Print Ads/Posters
Client: Class Assignment
Format/Medium: Print ads and posters
This campaign features a partnership between Life Savers mints and candies with WWF (World Wildlife Fund), and is designed to highlight the perils of endangered species in the animal kingdom. The aim of these prints ads/posters was to inform people of these animals' plights while steering clear of guilt-trips and preachiness. The name "Life Savers" also fits in neatly with the WWF's efforts, and so creates a rather harmonious and organically formed partnership.