MIND IS MEDICINE
CHALLENGE
Somewhere between 60-80% of doctor’s visits are for psychosomatic symptoms (those caused by stress). The general public frequently does not appreciate the vital connection between mental distress and physical ailment, and doctors all-too-often overlook this fundamental connection.
SOLUTION
This campaign aims to succinctly highlight the much overlooked mind-body connection in mainstream healthcare services. By pointing out the primacy of mental health in relation to physical wellbeing, consumers will be encouraged appreciate and ponder the vital differences in Clinic+’s more holistic approach to healthcare.
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ABOUT
Our medical professionals are trained to consider that their patients' ailments may have deeper causes than the somatic symptoms they report. Clinic+ properly screens for underlying psychological causes of physical complaints, and teaches the patient vital breathing and mindfulness techniques, as well as how to identify and address stressors and daily challenges to their mental health.
As needed, we will progress in the methods shared with the patient as they are monitored and assessed, and referrals to psychological counseling will be offered if need be.
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Original brand
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BRUSH TO A NEW YOU
CHALLENGE
More than 50% of men don’t brush twice daily, and under 70% of people do overall. Moreover, most people don’t brush adequately: they fail to brush for two full minutes each session, and often brush too hard, causing damage to their teeth’s enamel (which doesn’t grow back).
Brushing is seen as an obligatory chore, but usually done haphazardly and not taken seriously enough.
SOLUTION
This campaign seeks to highlight the psychological benefits of self-care–in this case, oral hygiene. By appealing to the mood and self-image-enhancing qualities of attending to a vital but overlooked aspect of your physical health, Bristle sends the message that its smart toothbrush is about more than just easier dental check-ups.
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ABOUT
Bristle aims to make oral hygiene fun and engaging with its smart toothbrush, featuring an array of responsive visual, auditory and haptic features more dynamic and stylized than those of competitors. Its minimal aesthetic combined with several color-ways (from a dark grey and pearl white, to bright orange, green and purple options) makes it visually intriguing and exudes a bold personality.
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Original brand
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TRAVEL WITH YOUR TASTEBUDS
CHALLENGE
Entice the same customers of popular restaurants like Chipotle and CAVA to try something similar, but more dynamic and less familiar.
SOLUTION
Illustrate how exploring new cultures and sensations doesn’t require an expensive trip abroad. “Travel with your tastebuds” highlights how Flame offers exciting new ingredients and flavor combinations that both pay homage to their regions of origin as well as carve a path to new culinary creations.
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ABOUT
Flame aims to bring the flavors of the whole world together under one roof. No fast casual restaurant has the variety and playfulness that the increasingly adventurous average diner desires. Flame has created a cohesive menu that manages to fuse complimentary flavors and textures from disparate culinary traditions, all while balancing the familiar with the unexpected, ensuring that customers are not put off by too much novelty. The menu is set to continually evolve over time according to customer feedback, and perhaps revolve with the changing seasons.
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Original brand
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KYOTO NEXT DOOR
CHALLENGE
Japan has become the number one destination for international tourism, but Portlanders, Americans and even Canadians may not be aware that the most authentic and large-scale Japanese garden can be found in Portland, Oregon.
SOLUTION
Highlight the incredible landscaping and traditions being kept alive right here in the states.
ABOUT
First opened to the public for the summer season in 1967, Portland Japanese Garden has since enjoyed the distinction of being one of the finest examples of Japanese garden design outside of Japan. Situated in Portland’s Washington Park, the garden encompasses some 12 acres and is comprised of eight individual gardens (each embodying a different style), as well as a Cultural Village, which hosts the garden’s cafe, library, and exhibition and event spaces.
Visitors can enjoy traditional musical, dance and theatre performances, as well as various cultural demonstrations and activities, like the Japanese tea ceremony and ikebana (the art of flower arranging).
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Spec campaign
WHISKEY WITH LEGS
CHALLENGE
To promote a still up-and-coming segment of the high-end liquor market, which is very popular in Japan but is only known about outside by serious whiskey connoisseurs.
SOLUTION
The image of the horse denotes refinement, discernment and the great discipline behind crafting an excellent whiskey. With playful, at times even cheeky, copy,
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ABOUT
The word "uma" is Japanese for horse. Like purebreds, the excellent qualities of whiskey have been painstakingly wrought from the raw material of trial and error, culminating in generations of innovation and refinement.
Uma Whiskey’s malt is filtered through Japanese bamboo charcoal that ensures a distinctively clean taste. The whiskey is then distilled in Mizunara (Japanese oak) casks, imparting a unique flavor and aroma marked by centuries of tradition.
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Original brand
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MORE THAN SKIN DEEP
CHALLENGE
The skin care industry is
SOLUTION
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ABOUT
Established in Paris in 1992, Macaque (named after the famous bathing primates) is a French bath and skincare company that specializes in combining naturally-derived compounds with the latest scientific breakthroughs.
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Original brand
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BEANS & THEMES
CHALLENGE
SOLUTION
ABOUT
San Francisco-based Tim Tim’s is known for its distinctive and intriguing flavor pairings.
These particular chocolates are the long-popular matcha (powdered green tea) and the increasingly trendy houjicha, a roasted green tea defined by it’s nutty aroma.
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Original brand
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READING THE LEAVES
CHALLENGE
SOLUTION
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ABOUT
Despite not being a tea-growing region itself, Osaka’s proximity to Uji, Okayama and Kyoto makes it an ideal hub for distributing regional teas from some of the most popular producers in Japan. Sencha, a type of “ryokucha,” is the most popular variety of tea in Japan.
Osaka Tea takes special care sourcing the leaves, which are produced using centuries-old methods passed down from generation to generation.
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Original brand
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FROM BEYOND
CHALLENGE
SOLUTION
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ABOUT
Japanese incense has a reputation for being the finest in the world. Incense brands like Shoyeido and Nippon Kodo have brought mass market appeal to consumers outside Japan with distinctive packaging, aromas and quality.
Kaori seeks to distinguish itself amidst these already well-established brands.
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Original brand
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